This week, the GSMA published a new report calling for the number of global machine-to-machine (M2M) connections to reach a quarter of a billion this year.
Before the 2013 holiday season, many experts said tablets and smartphones would have a huge impact on sales; however, the final results showed desktop purchasing remained in the driver’s seat.
topseos.com announces 1SEO.com as the top mobile marketing service for the month of February 2014.
The U.S. population has officially entered the gigabyte era of mobile data consumption.
The Interactive Advertising Bureau (IAB) has released a guide to HTML5 and a mobile checklist with key questions marketers should be asking their agencies.
BIIIn the run-up to the Super Bowl, the NFL installed wireless transmitters – beacons – in the stadium and in Times Square that could interact with fans’ smartphones
Global smartphone shipments for 2013 totalled 1.02bn units, a 43 per cent increase over 2012, according to figures from Futuresource Consulting.
“Pull” mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but “push” marketing–where a company meets the end user rather than waiting for the audience to come to it–is also important. And sometimes, it’s a tougher nut to crack.
t was an admission that largely flew under the radar last week during Facebook’s Q4 2013 earnings call. But it comes as no surprise that Facebook, an admittedly mobile first company, is poised to make Graph Search the latest social feature that will make its way from the desktop to the mobile screen.