Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so.




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MICHAEL D’ALFONSO, 48, of Drexel Hill, is founder and CEO of Social WiFi, in Bala Cynwyd, which provides mobile commerce and Wi-Fi hotspot technology for local merchants. With four full-time employees, the firm just launched E-Pay WiFi, a mobile marketing platform with which consumers get free Wi-Fi in exchange for opting in to get digital coupons and daily deals from merchants.




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BlackBerry may be struggling to remain relevant – let alone afloat – in a mobile world almost exclusively dominated today by Android and iOS, but the embattled Canadian smartphone maker isn’t rolling over.




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President of Tencent Online Media Group and Senior Executive Vice President of Tencent Holdings, SY Lau, delivered the Mobile China keynote speech last week at the sixth Mobile Marketing Association Forum Singapore (MMA Forum) – an annual meeting of senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry.




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How can you leverage mobile to increase profitability for your company? Find out at MobileBeat, VentureBeat’s 7th annual event on the future of mobile, on July 8-9 in San Francisco. Register now and save $400!




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A recent article about CMOs and their role becoming more ROI driven had my wheels spinning about the evolution of marketing and its circular nature. The foundation of marketing – in its purest state – began as a conversation, door-to-door, 1:1. Early marketing conjures images of traveling salesmen knocking on doors, being welcomed into the home, and selling from a catalogue or a suitcase of samples.




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Given the seemingly unending number of Internet tools aimed at small businesses for marketing, it’s tough – if not almost downright impossible – to keep tabs on which ones to use these days.




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Webloyalty talks to ME about the importance of mobile to a business, the evolution of m-commerce and the best of mobile marketing.




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MOBILE marketing, the offshoot of online or digital marketing, is fast gaining a bigger share of the advertising dollars.




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But a successful mobile marketing strategy needs more than just heart. It also requires marketers to use their brains and measure whether their initiatives are paying off.




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