After selling its mobile marketing business in India, US and UK to GSO Capital Partners in January this year, Velti seems to have officially launched a new entity mGage which will offer mobile marketing solutions in these regions. Click Here To Read More

We strongly believe that the best way to grow the mobile marketing industry would be to introduce these recent (and existing) scholars into the fold of our members to ensure a quick and responsible learning curve…Click Here To Read More

We conceived this mobile marketing platform to take advantage of the fast-growing reach of mobile devices, as well as the advertising impact of social media, to promote great wine deals and tasting events. Click Here To Read More

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers. Click Here To Read More

How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. Click Here To Read More

Jack Philbin is cofounder/CEO of Vibes, a Chicago-based mobile marketing technology company, and chairman of the Mobile Marketing Association (MMA) North America. Click Here To Read More

Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. Click Here To Read More

U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to a new report from BIA/Kelsey. Click Here To Read More

What are the best strategies for acquiring new customers? Head of Marketing & Partnerships at Kiip shares his tips. Click Here To Read More

According to a new report shared Thursday with Mobile Marketing Watch, the global BYOD market is expected to top 238 billion by 2020. Click Here To Read More